Felt

www.felt.co.nz

How did the idea of Felt come about?
I make merino armwarmers which I had been selling on Etsy in America and I found it quite frustrating that there was nothing similar set up locally. So I thought about it for a while, talked about it to anyone who would listen, did some research and eventually decided it would bug me forever if I didn’t do something about it.

When did you set up felt.co.nz?
Felt was launched in June this year, so it’s been up and running for about five months.

What do you enjoy most about running Felt?
At the moment it’s so exciting to see people signing up and new listings
appearing – it’ll be a while before that novelty wears off!

In a more general sense, I love the philosophy of Felt. Buying handmade is about being human and connected to the people around you. Shopping on a site like Felt is a completely different experience to buying mass-produced goods in a soul-less mall. Anything that you buy on Felt has a story, a personality, a philosophy behind it and you can talk to the person who created it.

I’m really enjoying talking to people about their crafts and seeing the passion and creativity and energy that goes into their work. It’s great to be able to support artists, craftspeople and designers by providing them with a tool to promote and sell their work.

Are you involved much in the Crafting community in your area / NZ?
Not so much at the moment, but I plan to get more involved. And I hope that Felt will become a significant resource and networking tool for the crafting community.